THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The project has been undertaken with a view to study consumer behavior with reference to Guinness Nigeria PLC. This study is intended to help Guinness Nigeria PLC decide upon the steps to be taken care for marketing strategy so that the growth of the company keeps on improving.
Primary data have been used for analysis. However, secondary source have yielded preliminary information. I have used random sampling for our project survey. Care was taken that the respondents were as diversified as possible. A sample size of 120 respondents was taken from various places in Enugu metropolis.
Research conducted was descriptive in nature. Descriptive research helped us to develop the concept to clearly establish priorities, to divulge adequate information which helps us in decision making and thus essential for making the study a success. A structured questionnaire was used to obtain required information and to assess the customer satisfaction level, Consumer behavior and to find the ways through which the company can come up to the expectation of customer so that the optimum satisfaction level can be achieved.
Related Project Materials
AN ASSESSMENT OF THE FACTORS CONTRIBUTING TO THE INEFFECTIVE IMPLEMENTATION OF CURRICULUM IN NIGERIAN SECONDARY SCHOOLS
Background To The Study
Since the advent of western education in Nigeria, several efforts have been mad...
AN ASSESSMENT OF THE IMPACT OF INFRASTRUCTURE CONDITION ON RESIDENTIAL PROPERTY VALUE IN SELECTED NEIGHBOURHOOD IN ISARA AXIS
ABSTRACT
This study was carried out on an assessment of the impact of infrastructure condition on resid...
AN ASSESSMENT OF THE ATTITUDE OF TEACHERS TOWARDS GUIDANCE AND COUNSELLING PROGRAMMES IN SECONDARY SCHOOLS
ABSTRACT
This study is aimed at identifying an assessment of the attitude of teachers towards guidance...
THE ROLE OF VOCATIONAL EDUCATION IN SUPPORTING THE DEVELOPMENT OF SMART CITIES
ABSTRACT: The role of vocational education in supporting the development of smart cities is increasingly crucial as urban areas adopt more adv...
THE INFLUENCE OF REGULATORY CHANGES ON MANAGEMENT ACCOUNTING PRACTICES
Abstract:
This research explores the influence of regulatory changes on management accounting practices...
FACTORS AFFECTING ADOPTION OF HAND POLLINATION TECHNIQUE BY COCOA FARMERS IN ONDO STATE OF NIGERIA
ABSTRACT
In this study, our focus was to carryout a critical analysis on the factors affecting adoptio...
EFFECT OF BUILDING MATERIAL COST ON HOUSING DEVELOPMENT IN NIGERIA
ABSTRACT
This study was carried out on the effect of building material cost on housing development in N...
WATER TREATMENT PLANT MODEL
ABSTRACT
The technical report of this project deals with the design of a water treatment plant model which consists of f...
THE IMPACT OF CHALLENGES AND LIMITATIONS CONFRONTING INTERNATIONAL ORGANISATION IN CARRYING OUT HUMANITARIAN AID
ABSTRACT
The gap between the magnitude of humanitarian need and the global capacity to respond is massi...
RELEVANCE OF MANAGEMENT INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANISATION OBJECTIVES
INTRODUCTION
The focus of this research study is on the relevance of management information system (MIS...
